Out of the numerous video styles, you can browse to promote or extend your item, service or even your brand’s name, Whiteboard explainer videos are the best. They are the videos that are entertaining, yet engaging and, most importantly, they are instructive for any kind of audience.
Nevertheless, making sure that your whiteboard animation video is effective and not poorly created, what are the elements you should include and the mistakes you should avoid? It’s always important to know the points you should avoid that can make your targeted audience panic and can influence them to run away from your brand’s name. Most of the people don’t even realize that if they commit some lethal errors in the video that can unquestionably influence your targeted audience to freeze and in this manner, can make them never return to your site.
Now, what are those mistakes that you should avoid for ruining your custom explainer video?
- Not Focusing on the Educational Element:
Whiteboard explainer videos are very engaging and ideal for instructive purposes. Therefore, you need to take full advantage of that instructive element!
You need to know and observe that this sort of explainer video works with any business yet at the same time there are numerous different sorts of animated promoting videos you can use. However, if you pick whiteboard animation video and if your video is not instructive, this procedure could not be the most fitting. Whiteboard main objective for the video is for it to be instructive, that is why having this as a main priority, you can use this method to make your complex product detail simpler.
- Not linking with the Drawing hand
If you have no connection or a bad linking flow over the illustrations, then the outcomes might be deadly to your audience. If you don’t line-up the illustrations of the video, then the viewer can effectively become the victim of confusion. Your audience won’t have the capacity to know and comprehend the story you are trying to tell. You need to associate one picture with the following one, making sure they blend well, so the storyline streams better and convey the content of the video properly.
Without this connection, your video will be just another black and white cartoon video and not a custom whiteboard explainer video.
- Not Making the Video in a White Background
Just because there is a variation of colors, people, for the sake of being different use a black background in their video. Bear in your mind that whiteboard videos are all about the white foundation!
This video style and kind of video marketing make illustrations on a whiteboard to tell your targeted audience about a particular story. If you make a whiteboard animation video using an alternate kind of coloring, it may turn out alright for a video yet it won’t be a whiteboard video any longer. Without the white background, your video can even look weird to many people– simply remember that.
- Not to make your video Too Colorful
When you first make your video, you try hard not to make it bleak, troubling, sad or dull, for that, you add colors and try to give life in your video. Yet adding colors doesn’t mean you make your video a living color palette. Sometimes you need to utilize a few colors of your image in your whiteboard explainer video. But if you use too many colors to fortify your organization character, it doesn’t look good at all.
Therefore, you need to simply include little bits of colors in particular spots of your video, keeping in mind that the real whiteboard animation videos are black & white.
At the End,
If you make sure to avoid these four yet basic mistakes, you can make an excellent whiteboard animation for your brand. Good Luck!