As a writer, you must already know how much content marketing is a powerful tool for influencing your brand development. A good content marketing strategist has all the tools to attract new customers. Content marketing is also among the fastest growing and influential branches of the digital marketing world. Therefore, it’s safe to say that every content marketing strategist who wishes to stay relevant keeps up with the emerging trends. You can now realize how much the writing world changes.
Content marketing trends that may be relevant today may not be as such the next month or year. Asa content marketer, you must, therefore, ensure you implement every new technology and other trends that emerge. Atop that, you might be required to put new spins on the old tactics. Either way, one fact remains true; the content quality bar keeps rising.
You can always look for SEO agencies that help you boost your content marketing skills. So, what are the content marketing trends and strategies that will help your work remain relevant through 2019?
Improve content distribution tactics
As a content creator, you must already know the degree with which content distribution is vital in the marketing strategy. After all, what is the need of writing quality, top-notch content if you cannot deliver it to your target audience? If anything, you will have put all your energy and time to waste. It is essential that you always keep up with the current content distribution trends which change almost every day.
2019 is no different as marketers search for the best trends and tactics to get their content to their audiences. You want always to be at the forefront of the action by continuously updating your content marketing strategies to adjust to the needs of your audience. The best way of ensuring this is possible is by improving your content distribution tactics and keeping them as efficient as possible.
Understand the Need of Your Audience
Understanding the target audience and there needs is the most crucial thing Remember, content marketing is all about getting as many people to read your content as possible. Afterwards, you can then work out the best performance channels that you can use and how to distribute your work. You need to set content tactics with specific objectives that will help you promote the success of your work.
The issue here is how best you can focus on your niche audience and increase more engagement from them. Understanding the needs of your target is the best way to increase the return on investment.
Look for the best performance channel
Today, you find that many marketers and brands use social media to promote their content. Thus, the need to look for and utilize only the best social media channels that will most likely promote your content the most to your audience. You, therefore, want to look for the marketing channels that your target audience are more likely to spend their maximum time. In most instances, a draft is often the most suitable way of reaching out to them.
Therefore, provided you use the right channels to reach your audience, you will have tackled this issue. Discover the best performance channels for your content and use them strategically to promote your work.
Use live video
If you look at the current content marketing trends, you know that vide is the way to go. Data collected by Cisco revealed that by 2021, approximately 80% of all the internet traffic would come from video. That makes it an interesting concept to want to check out as a content marketer. Plus, the wide acceptance of video content formats opens up numerous possibilities that help communicate stories and build relationships. Live video is, perhaps, one of those content marketing trends that you cannot afford to sideline in 2019.
Take Facebook, for example. The users of this giant social media site spend over triple the amount of their time skimming through live videos over the traditional videos. The same is also true for Instagram followers, another giant social site, whose users spend twice as much of their time watching videos as opposed to its photos.
What content marketers must know is that live video creates more of a real-time connection between them and the users. This helps to drive further the users’ engagement and response which is precisely what content marketers want.
Create unique, informative content
Besides knowing your target audience or the best content distribution methods, you must also have unique, quality, and informative content. Today, you realize that most content creators spend most of their time updating and editing their older content as opposed to writing newer ones.
To a great extent, this is an excellent way of boosting your overall SEO. You always need to work on updating your older content. Where possible, create some fresh content as well but ensure that they directly touch on your target audience and addresses what they need from your work.
Trends always change, and the same goes for content marketing trends too. Therefore, if you are in this line of business, you must be willing to keep up with these changes to keep up with and stay ahead of the competition.