A Brief about Search Engine Optimisation

Digital Marketing has become a very important part of today’s world. Be it any industry, starting from one that sells a pin to one that sells a ship, every business has entered the digital marketing world, or if we may be right to say, is using the digital medium to promote their businesses. And Digital Marketing itself has 4 pillars, out of which Search Engine Optimisation (SEO) is one of them.

But what is SEO? SEO as the name suggests talks about optimising the rank of your website on the search engine.

Now the question comes in that why is SEO needed when we have tools such as Google AdWords, that help us run our ads on Google so that the one who searches for queries can directly see our website on the top of the SERP (Search Engine Results Page), it is so because not everyone can run an AdWords campaign, meaning that these AdWords campaigns sure to come in handy but still these campaigns aren’t lifelong and are very expensive. Because of which the smaller websites can’t even think about launching their own ad campaigns. But this is exactly why SEO is needed. SEO does not just help the little guy rank his website on the top of the Search Engine Results Page but also, helps maintain that rank for long. One just needs to image the website as a business, on which if one doesn’t work a single day. The ranking would not come down immediately. SEO sure is a slow process but it has its benefits whatsoever, and yes, these are long-term effects.

Now we are already done with what is SEO and its basic purpose, more than that we know how SEO helps the little guy, but also if someone wants to run an Ad Words campaign, the website whose SEO ranking is better will be given more performance by Google. Enough with what it does, now we will talk about how SEO actually works. The technique of doing SEO can be divided into two parts, one being On-Page and the other being Off-Page. Both On Page as well as Off-page techniques are equally beneficial in order to increase your website’s ranking on the SERP. Under shown are some ON page as well as Off Page techniques:

On Page:

On page basically talks about your website. Everything that you do on your website comes under On Page. Be it the theme that you choose, or the hosting that you take up, not just that it can also be about the time that your website takes to load, or the quality of the content that you post, or even the infographics that you use, everything of this sort which you basically do ‘on your web pages’ is the On-Page work.

Off Page:

Off-Page work is all about the things that you do odd your web pages, but those still help in improving your website’s ranking. Some such activities are related to article submission, social bookmarking, guest blogging and so on. All these together will serve your purpose and these Off-Page SEO techniques will help boost your website’s rank.

Now that we have discussed what SEO does, we can also talk about how beneficial SEO related posts are in the market. The answer to this is ‘A LOT’. There are various posts out there on the market, such as SEO Specialists, SEO Experts, SEO Analyser and so on. All these posts can be really well paying if you are good at it.

This is just a glimpse into the world of Digital Marketing, to know more about which you can enrol now at Digital Technology Institute, New Delhi.

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