Digital Marketing

7 ESSENTIAL DIGITAL MARKETING TRENDS IN 2020 FOR BRANDS

Congratulations! We entered in 2020 which can be expected a year of accomplishments and achievements. But the question is that would you succeed in this new year with your old digital marketing tactics? Don’t worry! We’ve gathered key digital marketing trends in 2020 that you can incorporate in your current marketing strategies and update them according to new trends. Come, let’s explore what has changed and what remained the same in the digital ecosystem as the year starts.

SOCIAL LISTENING

What is Social Listening and Why Should Your Brand Care ...

Our generation has excelled from the two-way reaction level (like or dislike) and we can express our thoughts about a post with various other sentimental options online. Yes, social listening has entered our lives and this is one of the new digital marketing trends in 2020 that you must utilize when crafting your marketing strategy for the coming months.

ARTIFICIAL INTELLIGENCE

Benefits & Risks of Artificial Intelligence - Future of Life Institute

As the year progresses, it is the best time to increase your understanding of machine learning and artificial intelligence (AI) in order to improve your ad performance. All major search engines are incorporating this next level of digital in their work mechanism ad you should follow them in adapting AI as well. As per our observation, AI would prove a key factor in changing digital marketing services in the coming years.

VLOGGING

Vlogging is the next big thing in our list of digital marketing trends in 2020 that is becoming popular among businesses. Though written content hasn’t yet lost its value in search mechanism video-based content is gaining traction day by day. If you want to create a true fanbase of your brand, you must consider start vlogging for your business and communicate with them directly via a video.

GEN Z

The year 2020 has given us, marketers, a new generation that is being called “Gen Z” which is expected to make up to 40% of buyers around the world. Gen Z is included in our list of digital marketing trends in 2020 because they remain active in every social debate and influence to digital sales with online purchases. Whether you’re a merchandiser, food-chain, or ride-hailing service, you must include Gen Z in your marketing strategies.

NICHE SOCIAL MEDIA PLATFORMS

Social Media Platforms That Cater To Your Niche! - Simply Social YouAs we ended the last decade, the social media universe has divided into a multiverse of nice social media platforms. Websites like Snap Chat and TikTok are giving high competition to the already established platforms like Twitter and Facebook. Since they’re mostly used by millennials and Gen Z, you must rework your digital marketing strategies accordingly.

DIRECT MESSAGING (DMs)

There’s a new improvement in messaging mechanism that allows brands to interact with their fans in an exclusive manner. They can send them specific content and serve them according to their taste. As a brand or service provider, you must benefit from this upgrade and communicate smartly with your fans having different expectations from you.

SHOPPABLE POSTS

Shoppable posts are here and they’re getting popular amongst the brands due to timesaving and swiftness for completing the sales cycle. We consider this advancement in social media marketing positive news for businesses that are engaged in selling products online.

So, these were the notable digital marketing trends in 2020 that you must incorporate in your digital selling plans. Contact Proximate Solutions today and begin a successful digital marketing journey into the year 2020!

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