Different age group people have different preferences for their user experience when surfing online. This is more vividly seen in the Gen Z users- adults born after 1995. Businesses need to make sure that their website design and experience is optimum to engage this new gen of customers, as per their preferences. As the Gen Z users enter the workforce, they carry billions of purchasing power and making an effect to the digital economy. Here are some ways to format your website designing according to Gen Z users.
Think like YouTube and Amazon and not like Facebook
As per a recent survey, Gen Z prefers Amazon and YouTube over Facebook. It is an important information for small online stores and web designers as it showcases that Gen Z relies more on functioning and reliability over trendy and sleek website design.
YouTube and Amazon speculate the uses and requirements of their users and offer customized, recommended content. These recommendations make browsing personalized- designed to keep users on the site for as long as they want.
Gen Z doesn’t prefer websites with popups. Hence, when planning your website design, make sure you choose reliability and functions over aesthetics. Rather than selling your brand through pop-ups, personalize it to anticipate what your targeted users want.
Design an easy and intuitive interface
Big websites and special animations aren’t preferred by Gen Z users. Rather, their major concern is functionality and if your website doesn’t fulfill it, it drives them to another website.
Hence, to fulfill this preference, you need a functional web design, quick loading speed and intuitive navigation structure.
The famous web design trends include use of low colors and symbols. YouTube is a remarkable example of a simple, intuitive design.
Gen Z has spent most of their time on virtual media and website navigation is intuitive to them. Be it swapping on their smartphone or clicking around a site, they like clean websites with zero clutters of unneeded prompts.
Quick load times
Most people switch to another site if your site is slow to load or showcases an error page. You can keep your visitors on your website by increasing the page load speed, avoiding distractions like pop-ups, banners, advertisements and ensuring that the Call to Action is fully functional. It is important to hire a reputed web design company to learn the best measures for page load time.
Streamline for multiple devices
Gen Z has made use of every device common. Right from mobile, tablet to laptop and computers, they use everything according to their leisure and preference. Hence, you need to maintain a continuous and intuitive user experience across platforms. Make sure your website is mobile-friendly.
Improper optimization of your site for smartphone can lead to slower page load times and poorly configured content.
Develop a sturdy branding experience
Meet the Gen Z online requirements by developing a seamless omni-channel and multiple device experience that offers continuous branding and genuine content. When developing your brand, remember to invest in a sturdy social media preference and include videos.
Consider hiring a cheap website development agency to help you with the steps to align your web design with Gen Z preferences.
Comment here