Branding of a business is a never-ending process, that helps create a unique name and image for the venture by having a consistent theme and advertising. Branding is done by creating a visual/brand identity and the main asset of this visual identity is a Logo. The logo is the most crucial aspect of a business and indicates the connection between a company and its consumers. A logo is designed well and in a right way has a lasting impression on people’s mind, and is a carrier of the company’s visions, dreams, aspirations, and goals and mission statement.
Thus creating such a logo that is simple, but unique and memorable is crucial for the branding of the company. It is also necessary to showcase your perfect logo on every website, social media or brochures or business cards you have so that it becomes a familiar face amongst the viewers.
Here is some more Importance of logo for business branding
- User engagement
A logo establishes a relationship between consumers and a business and creates user engagement. The logo is something that is seen first by any clients or consumers and thus engages them and also makes an impression in their minds. This impression is what they will think and feel every time they hear about the company or sees the logo. Thus making a great logo is imperative as it also helps in a business becoming successful.
- Awareness amongst people
A logo creates awareness about the product/company by creating its visual identity and letting people know about the company/product’s missions and goals. This, in turn, makes people familiar with it and how they help them or is how is it useful for them. This awareness created through logo is the reason many website’s conversion rates increases, and visitors become loyal customers. Also, your product value and sale and in turn revenue will increase too because of this.
- Makes you stand apart from the competition
If you have a business that is generic like a pizza café then finding a logo that is different is kind of a hard job. As most pizza café’s logo consists of a pizza but if you can find a way to make a logo that not only reflects your business but also makes you stand apart from the competition, then half your battle is won.
Like the logo for midnight pizza which has a wolf howling encircled in a pizza is something we can relate to (when downright hungry, we eat like a wolf) and can also appreciate the uniqueness.
- Makes the vision clear
Every business enters the market with some uniqueness in their products and has goal and objectives that they want to reach. A cleverly designed logo makes sure that the clients and consumers know about that vision and goals and remember them every time they look at their products. For instance, Amazon has a simple logo with an arrow from a to z indicating that their goal is to provide each and every product/item that their target consumers require
- Makes loyal consumers
A logo is an essence of the company and by creating a brand identity it creates familiarity between the consumer and company. This familiarity is what makes a customer trust their products, and keep coming back for more and making them a loyal consumer.
Now that you know the importance of a logo, you must be under a lot of pressure to design the perfect logo and use it everywhere. But don’t make something in a hurry; a great design needs research and time and patience, and full knowledge about the company’s vision. Once you have all this information and then hire a professional designer. If you are a startup and can’t afford one, then use the free and easy Canva logo maker to make your own logo.
Author bio: Prince Kapoor is a seasoned Marketing Analyst and Blogger. With his skills, he has been helping fellow marketers and brands worldwide. You can reach him out on www.princekapoor.com