Digital Marketing

5 Critical SEO Tricks and Hacks

Top SEO Tricks

You need to understand that the Google algorithm keeps changing over time. What worked five years ago as a ranking factor is probably not applicable today. Keyword stuffing was the real deal back then and exact-match domains in SEO but today none of that is used.

Here is a list of the top SEO hacks to consider for your website:

1. Optimize on-page SEO

The road to higher ranking in the search engine is never complete without optimizing your on-page SEO. Your home page or the landing page should be optimized with specific keywords. If you are just getting started, you could mention the keyword four times on the landing page. Avoid keyword stuffing on the landing page. That does not work anymore in this era.

Nowadays, Google has to ensure the sites ranking highest help the user answer the questions asked. Repeating keywords will only annoy the users if their question is not answered correctly. You want your keyword to appear in the following critical places:

  • URL slug
  • Page title
  • H1 or H2
  • Page meta description
  • Image alt-tags

Some of these will help improve your CTR, while some are used in the search engine algorithm.

2. Mobile Optimization

You are missing out if your website is not optimized for mobile users. It is a very crucial factor as far as ranking is concerned. For the past several years, the search engine has been prioritizing mobile-responsive sites. The notion that internet users are found on desktops and laptops is long forgotten.

Most themes and site builders will have a mobile-responsive feature installed, but you have to verify whether your site has it. You can check that with Google as they have a free tool to assist you. If your page is not yet optimized for mobile users, then this is what you should start working on immediately.

There are lots of options to handle this since it may be a daunting task for a typical businessperson. You could seek help from a freelancer or hire a web developer to accomplish the task.

3. Fabricate Quality Links

It is an off-page SEO technique often overlooked by many website owners. While Google algorithm ranking factors are quite a number, backlinks form a significant portion of the top factors. There was a time when backlinks were so relevant that some sites would even rank from low-quality and spamming links.

However, today that is not the case. Link-building techniques should be more focused on the quality of the links rather than quantity. That means you have to build your links in a natural and accepted way. Do not buy cheap links from fiver. That will ultimately hurt your rankings. Google could even penalize you for purchasing links.

Link Building Services are wizards in SEO tactics and are here to sort you out in link fabricating. They are leaders in the industry with a ton of experience and know-how to hack link building techniques. Link Building Services will identify the high authority websites in your niche where your link will be embedded for a long time. Upon ordering their services, you may receive high-quality traffic from authority sites hence boosting your ranking in the search engine.

Earning Quality Links

  • Recuperate lost links
  • Partner with other organizations
  • Quality content marketing
  • Contribute content to other players in your industry

Also Read: Tricks to Lift-up Content Marketing Strategies

4. Pick out Smart Keywords

One of the essential things you could ever do for your website is to perform articulate keyword research. The SEO hack has not changed for several years and could probably remain useful for quite a long time. For your content marketing, on-page SEO, and link building to be successful, you must perform the keyword research diligently.

For any business, you are planning to conduct online, be sure to use keyword research if you are to achieve some success. Keywords will determine your visibility and relevance for particular search phrases.

Insights on Keyword Research

First, create a list of products, services, or topics in your line of business. You could then use this free tool known as UberSuggest. It provides you with alternative keywords and other useful data. Remember that some keywords will not have a large search volume, while some will be contentious.

Find the balance between demand and competitiveness to get the ideal keywords for your site. Search for medium-volume keywords that are not competitive. The ‘SD’ scores in UberSuggest to such keywords will typically be low, but they possess a decent search amount.

5. Enhance the Site Speed

Improving your site’s load time is not a straightforward task, but it is worth the energy and time. This will not just enhance your website; it will also reduce bounce-rates and boost the user experience.

How to optimize the site speed

  • Minify CSS and/or Javascript – this means reducing some files size to save the load times. There are free plugins on WordPress to assist you with this, such as Autoptimize or Better WordPress Minify.
  • Optimize images – this should not be a challenging task. On WordPress, you can download plugins like WP Smush or EWWW Image Optimizer.
  • Leverage Browser Caching – load times will improve significantly if you leverage caching. Several plugins can help you in this, such as WP Rocket or W3 Total Cache.

This is a crucial SEO hack for your site to rank; if you cannot pull it off, consider hiring a specialist.

SEO hacks are several. However, most of these tricks require time and energy to accomplish. But if you do it right, you will enjoy SEO benefits for a long time as they will be around for a long time. Always remember SEO is not a sprint but a marathon.

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